LEGAL SERVICES / HR & RECRUITMENT
De Brauw Blackstone Westbroek
Brand Identity & Online Communication
You will grow
When it comes to recruitment, De Brauw Blackstone Westbroek and the other large Dutch law firms operate in a highly competitive market. They all focus on the top 5% of law graduates, which makes a strong and distinctive recruitment brand a key to success.
Since De Brauw’s former recruitment brand was outdated and too similar to that of the competition, we were asked to do a complete overhaul. We started with a thorough strategy phase, in which we developed specific values and key messaging. The visual design was built upon that foundation.
We translated typical De Brauw elements into a fresh, young and energetic look and feel, added quirky and personal photography and also gave video — showing real people and their experiences — a large role.
Overview of the strategy and creative concept behind the project
Visual design building blocks
Portrait photography by Tanya Kangur
Ilustrational photography by Vincent van Gurp
Welcoming animation and a video focussing on one of the brand values
Several pages from the website
Behind the scenes video
Social media teaser campaigns for the launch of the new Careers website
Creative director, visual concept and design
Strategy & Copy
Tanya Kangur & Vincent van Gurp