ABN AMRO Clearing
Brand Identity & Online Communication
An independent family member
Originally part of Fortis, ABN Amro Clearing became a new branche under the ABN Amro umbrella in 2010 - an outcome of the take-over of the bank by the Dutch government. We were asked to come up with the development of a sub-brand, which needed to clearly be a part of the ABN identity.
Based on the target audiences, we took an approach which was much more bold and colorful than usual for ABN AMRO. There is an emphasis on colorful imagery that breathes global financial activity. The basic brand was also expanded with tailor-made maps and information graphics.
After developing the website, work started on a series of other carriers such as annual reports, brochures, an app and an online brokering tool.
Creative direction, design
Matt Gower / CitySavvy London
Sherri Gilkes / CitySavvy London