De Metz Lawyers
Brand Identity & Website
A new style for a boutique law firm
De Metz Lawyers is an Amsterdam based boutique law firm, specialized in corporate and financial law. The firm’s focus is on tailor-made and personal legal advise for an international client base. We were asked to develop an expansion of their corporate identity and - based on that - to do an overhaul of their corporate website.
We started with a Strategy Phase in which we did a workshop in order to co-define the firm's mission, values and possible visual translations of those.
Based on that, we developed an identity which breathes a friendly, elegant feel. A serene and balanced graphic language in pastel colors is combined with illustrations to underline the personal aspects of the firm’s work and to give them a distinct presence in their market. This was then applied to the website and a small number of printed items.
Key values and possible visual translations from the Strategy Phase
Color palette and typography
Portrait photography of De Metz partners and staff
Several pages from the website, with tailor-made illustrations
Details from the illustration style
Creative direction, design, illustrations