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Douglas

In-store Promotions & Visual Merchandising

Seven steps towards perfect skin

Douglas is a German based, leading company in the beauty care sector, with more than 1,900 stores in prime locations allover Europe. Amsterdam-based design duo The Thirsty Fisherman asked me to team up with them to support Douglas on the introduction of a so-called Skin Bar and a seven-step skin care program within their German stores.

Together, we developed a concept and ideation for a visual style which could be used for in-store promotions and visual merchandising. These were then put into a manual which could be used internally at Douglas in order to actually produce all items.

Even though the concept design is quite clearly Douglas branded, we also had to enable them to use different themes and brands to promote and dress up the Skin Bar. So, even with a strongly branded foundation, we decided to offer enough versatility by playing with color, photography and objects. This gave each theme a specific and distinctive look and feel.

First inspiration and visual design building blocks