Brand identity, web design and signage & way finding
Fueling great conversations in health
Excerpta Medica is an Amsterdam based, globally operating medical communications agency. They consult the pharmaceutical industry on strategy and innovative communication programs. The market in which they operate is rapidly changing, which created the need for a new strategy and a stronger visual presence. We were asked to develop both.
The visual identity is a combination of already existing brand elements with new elements that originated from the theme “Fueling great conversations in health”. Overall it breathes a sense of simplicity, focus and clarity but we also added playful elements (such as the custom made icons) to emphasize the out-of-the-box solutions that Excerpta Medica offers. These were applied to all kinds of communication carriers but also to a series of interior graphics for their new offices.
Several page details from the brand manual, featuring the corporate strategy and building blocks of the brand identity
Sketch designs for signage, way finding and wall graphics
The finished interior graphics for Excerpta's new offices
A few pages from the website
Concept, visual design and illustrations
Strategy & Copy