Flow Real Estate - Forum The Hague
Brand identity, signage & way-finding
A warm coat for an icy palace
Flow Real Estate is a leading Dutch commercial real estate management company. They are specialized in obtaining rather outdated real estate objects, adding value by doing high quality renovations and putting them back on the market after that.
We teamed up with Amsterdam based agency Day on several projects for Flow, one of which is the Forum building in the center of The Hague, for which we design a brand identity and various communication tools.
The building is a wing of The Hague’s city hall, designed by Richard Meier. Known as “The Ice Palace”, we came up with a look and feel that would add a warm, natural and organic layer to the building — making it more suitable to what commercial real estate clients are looking for these days.
Project's urban & architectural context + Design inspiration
Visual design building blocks
Signage and way finding elements
Ideation on 3D elements such as lighting objects, gardens and art
IN PARTNERSHIP WITH
Creative direction, concept, design
Anniek Koelmans / Day
Djaliza Bode / Day