Hudson's Bay The Netherlands
Christmas Campaign Identity & Collateral
The Magic is Now!
In the Netherlands, the December holidays period is divided in two main periods, both of which are of key importance to retailers. In the first weeks, the main focus is on celebrating the birthday of Sinterklaas. After December 5th, the focus shift completely towards Christmas. Hudson's Bay asked us to develop the in-store promotional campaigns for both celebrations in 2017.
The Christmas campaign was inspired by the magic feel the December holidays still bring to all of us. Hudsons Bay invited all their customers to enter another world. A world no one knew existed, where things happen that no one knew were possible. A surreal world of fairy tale and winter magic, and exploring is everything.
Visual design building blocks and key design elements
Photography and video style
Shop window designs
Various graphic campaign vehicles
John van Dorst
Mendy van Velzen